Field notes
Everything here comes from building websites and job systems for cleaning, landscaping, pool, pest and home service companies. No theory, no growth hacks — the things that actually move the phone.
Una página bonita no sirve si no captura trabajos. Esto es lo que sí hace que un negocio de limpieza o jardinería consiga clientes en línea.
Landscaping sells visually and seasonally. Most landscaping websites are a logo, a stock photo of a lawn, and a phone number. Here is the version that books work.
Not legal advice — a working checklist from watching a lot of small service companies get off the ground, and the order that keeps it cheap.
Reviews are both a ranking factor and the closing argument. The system that works is boring, same-day and text-based.
Most recurring pricing is a guess that got anchored three years ago and never revisited. Here is a method you can defend, plus the raise conversation.
The platform matters far less than most people think. What matters is whether the site captures a priceable job. Still, here is an honest comparison.
Name, email, message. Three fields, and every one of them creates a phone call you did not need.
You are on a ladder, in a crawlspace, or under a sink. The phone rings. Here is the arithmetic on what happens next.
The honest answer is that the number ranges from free to fifty thousand, and almost none of that range is relevant to a six-person service company. Here is the part that is.
Your profile is a bigger asset than your website for near-me searches. Most owners fill in 40% of it and stop. Here is the rest.
Ranking locally is mostly hygiene, not tricks. Here is the order I work through for a home service company, from the things that move the needle in a week to the ones that take a season.
Lead marketplaces sell the same job to five companies. Here is the slower, cheaper way that actually compounds: own the quote request, answer fast, and make the recurring client the default.